Skillfully combining athletic performance and artistic expression, figure skating is undeniably among the most spectacular of sports. Indeed it is often portrayed as being more than a sport. Figure skating can almost be described as a live art. A mixture of art and athleticism. No other sport combines the elegance and beauty of balletic grace with the danger of complex triple and quadruple jumps, spiral sequences, twists, lifts, and throws at exhilarating speeds. Its various forms, from ice dancing to pairs to men's and women's solo skating, have entranced spectators around the world.

Figure Skating also has arguably the highest visibility of any Olympic sport, consistently receiving higher television ratings and more broadcast hours than other major sports in both national and Olympic television programming. In the U.S., figure skating broadcasts from the 1994 Olympic Winter Games became the highest-rated Olympic television programming of all time. Coverage of the ladies' short program from Lillehammer had the sixth-highest share ratings in television history (48.5) (source: http://www.nielsenmedia.com/ratings/topnetworktelecasts.htm)), placing it behind such successful programs as the final episode of "M*A*S*H" and the finale of the "Roots" mini-series.  

Figure skating ranks as the most popular spectator sport among American women and their teenage daughters, providing an excellent opportunity to reach the non-traditional sport segment. In Europe as well, figure skating enjoys immense popularity, with women and girls accounting for the majority of figure skating viewers and fans. 

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